Type Designer Poster

 A hugely influential figure of the way in which modern typography is approached, Adrian Frutiger (1928-2015) was best known for his sans-serif typefaces. Of the more than 30 typefaces he produced, Frutiger’s best known were Univers, Frutiger, and Avenir. From early on in his life, Frutiger had a fascination with scripts and symbols, and he wanted to become a sculptor. However, his father did not approve of his career ambitions, so he would instead take an apprenticeship with a local printer before enrolling at the Kunstwerbeschule (School of Applied Arts) in Zurich, where he would study under Walter Käch amongst others. It was studying under Käch that made Frutiger develop an understanding, as well as a passion for letterforms. That passion would lead Frutiger to Paris, wherein he would join the Deberny & Peignot type foundry. At the type foundry, he would design his own typefaces, as well as adapt classic fonts for the new phototypesetting machines. It wouldn’t be long before Frutiger would create his renowned typefaces, and said typefaces would, and still are, popularly seen and used every day.